Peugeot 207... 206 Is Called In Brazil  

2 评论

Independency is always a good thing, right? When it comes to the automotive world, not always, as most projects in emerging countries demonstrate so clearly. Besides the Brazilian Chevrolet Vectra, also known as Astra Sedan in Europe, the last example is the Peugeot 207 Brasil.

If you pay careful attention to it, you’ll see it is nothing more than a 206 with 207 details, such as headlights, what has been the main reason for the name the car has received from specialised journalists in Brazil: 206 and a half. Anyway, Peugeot has counted on Christian Streiff, world CEO of PSA Peugeot Citroën, and Jean Philippe Collin, world CEO for Peugeot, to start the car production. Shakespeare would have called it “too much ado for nothing”.

On the occasion, 207 Brasil has been presented as the first model fully developed in the South American country, what is not quite correct: since the car is almost entirely based on the 206 apart from minor details, it remains as a French project (and the independency we have mentioned0 before proves to be not as independent as it should). As there is nothing Brazilian Peugeot engineers should be really proud of (since they are capable of so much more than this), Brazilian consumers would certainly rather have the real 207, which is sold in Europe.

Instead of presenting the car as a real engineering achievement, Peugeot should have confessed the car was created in order to renew its best selling model with minimum investments (though the company may claim to have invested a lot of money on this facelift). Incredibly, it will be sold in Brazil for a higher price than the real 207: although no prices have been released so far, we could bet they will be around R$ 40,000 for the cheapest version, or something like € 15,000. The cheapest 207 costs € 12,800 in France. Besides the hatchback, there will be also a station wagon (207 Brazil SW) and a sedan (207 Brasil Passion) version of the car, although the sedan, based on the version sold in Iran, has not been shown so far.
Source: Peugeot

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2 评论: to “ Peugeot 207... 206 Is Called In Brazil

  • 5/7/08 15:18  

    Hi, I'm from Argentina and want to tell you that a great number of people here, thinks that this 206.5 is very ugly.
    The original name in Brazil was changed fom 207 Brazil to 207 only because people felt insulted by Peugeot giving this name to fake 207.
    There also were rumors about the name "207 Mercosur", but lately the name settled to only 207 for Brazil and "207 Compact" or Argentina, Uruguay and other south-american countries.
    Chile is very luky because this "207 Frankenstein" will not be available there, only the real 207s.
    The sedan version called 207 Passion in Brazil or 207 Compact Sedan in other countries of Mercosur, is even uglier. I think it's the ugliest car I've ever seen.
    If you think you're strong enough, you can see it here:

    People are very annoyed with Peugeot's decision of trying to sell this mix of 206 and 207 pieces as if it were a real 207.
    It's based on an 10 year old platform (206), and sold as if it were something new.
    Almost all people agree that this "car", should have the 206 number, not the 207.

    Here you can see funny Peugeot 207 Compact commercial:

    If you undertand Spanish and want to lear more about this, look at:

  • 16/7/08 14:51  

    How on Earth a car "designer" can do such a bad job?
    The design team should be fired immediatly along with the managers that approved this monster.