2010 SEMA Preview: Mummbles Marketing 2011 Hyundai Equus  

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Hyundai has already shown us its GoGoGear Racing Genesis Coupe and a Rhys Millen Racing Equus. Now we get two more looks at what they're bringing to SEMA this week. Hyundai has teamed up with DUB Magazine and Mummbles Marketing on a pair of Equus sedans.

The new project comes from Mummbles Marketing and is a radical proposal. First off, the tuner promises to squeeze 450 hp out of the saloon’s V8 engine, using a turbocharger kit. To cope with the extra power, the vehicle will also offer updated brakes and suspension.

Mechanical mods include an Air Lift digital air suspension with extended air springs and struts, Wilwood brakes and 22-inch Work Equip wheels with Falken FK452 ultra-low-profile tires.

For the engine, the tuner will offer a new turbo kit and a new Magnaflow dual-exhaust system, plus some new brakes and a new suspension system. The engine will be pumping out 65 more hp than the V8 found in the current Equus and 21 hp more than the 5.0-liter Tau V-8 powered Equus due to the work done on the turbo kit by Mummbles, Legacy Innovations, and S-Max.

One very cool feature of this car is the Apple iPad control center that can be used to operate some of the features such as ride height, luxury curtains, stereo and windows.

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Press Release

Hyundai Equus and Mummbles Marketing Star at SEMA Show
'Elegant Equus' Modified by Mummbles Marketing Marks Equus Debut at SEMA

PR Newswire

FOUNTAIN VALLEY, Calif., Oct. 28

FOUNTAIN VALLEY, Calif., Oct. 28 /PRNewswire/ -- Hyundai is collaborating with Mummbles Marketing to customize its newest flagship luxury sedan, Equus, for SEMA 2010. The VIP themed "Elegant Equus" from Mummbles Marketing will feature a 450 horsepower, high performance engine and advanced technologies as it aims to be the envy of every high-power executive.

(Photo: http://photos.prnewswire.com/prnh/20101028/LA90893)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101028/LA90893)

(Logo: http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20091001/HYUNDAILOGO)

To capture the VIP luxury look, Mummbles Marketing will complement Equus with some of the highest performance products on the market. The "Elegant Equus" will display engine, interior, exterior, brake, wheel and suspension modifications, as well as one-of-a-kind audio and video enhancements. Along with a turbo kit and carbon fiber accessories to enhance Equus' V8 performance, Mummbles will install an Apple iPad to control certain aspects of the vehicle such as ride height, luxury curtains, stereo and windows.

"The Equus is a well-rounded, luxurious car with pure functionality and high-end performance capabilities and our SEMA car will be built with many of the best tools and products for customizing a high-end luxury sedan," said Peter Colello, owner, Mummbles Marketing. "Mummbles' 'Elegant Equus' is the ultimate VIP vehicle and will definitely be a must-see car at this year's SEMA Show."

Mummbles Marketing is teaming up with Legacy Innovations and S-Max to build and manufacture the turbo kit for the Equus and will also be working with Infinity, Mobile Spec and Pyle for the custom audio and video parts on the vehicle.

Mechanically, Mummbles plans to customize the following:

* Legacy Innovations turbo kit
o SPA turbo
o S-Max wastegate
o S-Max blow-off valve
o S-Max front mount intercooler
o S-Max catch can
o Legacy Innovations OBD2 downpipe
o Legacy Innovations aluminum intercooler tubing
* Nitrous Express kit
* Magnaflow dual-exhaust system

Modifications to the brakes, wheels, tires and suspension include:

* Air Lift digital air suspension
o Air Lift extended air springs and struts (four)
o Five gallon tank
* Wilwood big brakes kit (front)
o Six piston brake calipers
o 14" slotted / drilled rotors
* Wilwood big brakes kit (rear)
o Six piston brake calipers
o 13" slotted / drilled rotors
* 22" x 9.5" Work Equip E10 wheels (front)
* 22" x 10.5" Work Equip E10 wheels (rear)
* Falken FK452 tires
o 245/30/22 front
o 265/30/22 rear

Interior upgrades will include:

* Four glow shift gauges
* Southeast Carbonworks hydro-coating interior kit
* Idealistic Designs custom leather interior (gunmental / burgundy)
o Seats, door panels, dash steering wheel and center consoles
* Black suede A, B, and C pillars
* Black suede headliner
* Junction Produce fusa / gintuna
* Junction Produce front door curtains
* Junction Produce rear door curtains
* Junction Produce rear curtains

Exterior modifications will include:

* BASF custom deep burgundy paint
* 717 Motoring five piece body kit
o Front bumper
o Side skirts
o Rear bumper (with carbon fiber insert)
o Rear wing
* Carbon fiber hood
* Carbon fiber roof overlay
* Carbon fiber trunk
* Carbon fiber B and C pillars overlay
* LightWurkz headlights (tinted)
* LightWurkz taillights (tinted)
* Tinted mirror signal

Mummbles Marketing will also upgrade the in-car entertainment features on the Equus, including:

* Two Apple iPads
* Apple wireless keyboard
* One 20" Pyle monitor
* Pyle DVD player
* Four 12" Infinity subwoofers
* Four Infinity Kappa Series amplifiers
* Infinity Kappa Series 5.25" components
* Three Infinity Kappa Series 6.5"
* JBL MS-8
* Mobile Spec wiring and accessories
* Optima battery
* Kinetik 80 amp power supply


Mummbles Marketing is a new and pioneering marketing company, which is located in Harrisburg, Pa. Mummbles Marketing is known for building unique "one-off" vehicles that can be seen around the country.

Mummbles Marketing's goal is to present new and innovating ideas to the import scene. The close-knit ties we have with the industry provide various marketing opportunities. In each opportunity we strive to build a solid relationship with both the client and manufacturers. This is accomplished by meeting and listening to our clients' needs and presenting them with ideas of what connecting manufacturers can provide for them. The end result is high-profile showcase vehicles. In addition to designing the demo vehicles, our services will go one step further by assisting our manufacturers in marketing their car and promoting the product.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

Journalists are invited to visit our news media web site: www.hyundainews.com and follow us on Twitter at twitter.com/Hyundai

SOURCE Hyundai Motor America

CONTACT: Miles Johnson of Hyundai Motor America, +1-714-965-3366, milesjohnson@hmausa.com

Web Site: http://www.HyundaiUSA.com

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