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New Design Direction for Future Sport Sedans

The all-new Jaguar C-XF concept car, a stunning four-door sedan that blends dynamic, modern features with classic, heritage cues, will make its debut at the 2007 North American International Auto Show in Detroit, Mich. This concept, which boasts a 4.2-liter supercharged V8 engine, signifies a new era for the company and is a clear indication of the design direction for the company’s next-generation of sport sedans.

Headed by Jaguar Director of Design Ian Callum and Head of Advanced Design Julian Thomson, the concept was designed by the same team that produced the award-winning 2007 Jaguar XK Coupe and Convertible. The team looked to create a vehicle that presents a confident statement of design purity. In doing so, the C-XF possesses a sense of latent power through a look that is dynamic and athletic.

“The Jaguar C-XF concept is the most dynamic and modern four-door car that Jaguar has ever created, a design showcase heralding the next generations of our sports saloon models,” says Ian Callum. “It signals a future for Jaguar that is as exciting as the C-XF itself.”

The concept sedan features single, slim-wedged headlamps which have evolved from the twin-lamp motif seen on past Jaguars. The lights are thin and angular, producing an aggressive look for the car’s front profile. Running from the headlamps to the rear wheel haunch is an unbroken, main feature line that gives the car a sense of power and movement. Furthering the vehicles aggressive appearance are the muscular bonnet, side power vents, tapered tail and deeply recessed front grille.

The vehicle’s modern, sports design philosophy is applied to the cabin as well, with the emphasis tailored toward performance as opposed to luxury. Inside are lightweight, sculpted bucket-style front seats and twin individual rear bucket seats. Running in between the seats is a tall, central transmission tunnel that gives the occupants a sense of sitting deep within a futuristic cockpit. In addition, a brushed aluminum fascia wraps around the cabin, producing a dynamic linear graphic that instills a sense of velocity. Design Director Ian Callum describes the cabin of the all-new C-XF concept car as “one of the most exciting interiors Jaguar has ever done.”

Enhancing the cabin experience is the introduction of the vehicle’s new technologies that blend simplicity of design with practical innovation. JaguarSense, a prototype technology which employs motion detecting sensors to activate certain vehicle features, reacts to the sweep of a hand, making it advance yet intuitive. Also, the C-XF has a jewel-like Power button that pulses like a heartbeat on the center console and once pushed, aluminum rings lower from the center console to reveal the gear shift knob. As the engine starts, a blue light sweeps around the cabin, the entire roofline illuminates with a muted blue light and a final blue light shines from the front grille, signifying the car’s ignition.

The C-XF is not just another concept car – it is much more than that. Its dynamic styling and modern design offer a glimpse to the future for Jaguar. The exterior is pure and athletic, the interior striking and contemporary while the technology innovative and practical. The C-XF is the new direction of Jaguar design.

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world’s premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.

INTRODUCTION

"Great Jaguars turn heads in the street. They make people stop and pay attention. They evoke instant desire. That’s what the C-XF does and that’s what the next generation of Jaguars will do.”
Ian Callum, Director of Design, Jaguar Cars

The C-XF concept car signals the onset of a new era for Jaguar. A stunning, four-door sports saloon which blends design purity with unmistakable dynamism, the C-XF is a clear indication of the design direction that the next generations of Jaguar saloons will take.

Designed by the same teams that produced the award-winning Jaguar XK sports GT range in 2005 – headed by Jaguar Director of Design Ian Callum and Head of Advanced Design Julian Thomson – the C-XF concept is a precursor to cars that will become recognised for their ground-breaking exterior looks and innovative interiors.

As a striking interpretation of the design values that are the bedrock of every great Jaguar, the C-XF is wholly contemporary yet succeeds in paying homage to its renowned predecessors.

“The C-XF – and the future generations of sports saloons it signals – reaffirms the direction Jaguar is taking,” says Bibiana Boerio, Managing Director of Jaguar Cars. “When we launched the new XK sports car series, we talked about a product-led transformation of the company. We promised that new Jaguars would be beautiful, fast, glamorous and evocative. The new XK delivered on that promise and the C-XF proves that these same values and more are coming in Jaguar saloon cars.”

JAGUAR C-XF SUMMARY

The C-XF is not just another concept car – it is much more than that.

The exterior design is pure, athletic and, of course, beautiful.
The striking interior design uses traditional materials, but fashioned in new and contemporary ways.

The four-seat cabin – sufficiently spacious but not a bland, featureless expanse – is a welcoming, rewarding place to be.

The technologies and innovations are typical of the features on a Jaguar – and preview others that are still under development.

The powertrain – a supercharged V8 of proven excellence and a sophisticated six-speed automatic that delivers lightning-quick manual gearchanges thanks to the Jaguar Sequential Shift System – is perfectly suited to a true sports saloon.

The sum of the C-XF parts is impressive enough, but the whole – an exciting, modern, dynamic sports saloon that evokes absolute desire – is an extraordinary preview of the Jaguars of tomorrow.

“The Jaguar C-XF concept is the most dynamic and modern four-door car that Jaguar has ever created, a design showcase heralding the next generations of our sports saloon models. It signals a future for Jaguar that is as exciting as the C-XF itself.”
Ian Callum, Design Director, Jaguar Cars

DESIGN PHILOSOPHY

“One thing should be abundantly clear whenever people are discussing Jaguar design,” asserts Director of Design Ian Callum. “Jaguars should be seen as modern cars and in the future people will appreciate them for that.”

The C-XF is a confident statement of design purity and efficiency. It possesses a sense of latent power that conveys dynamism and movement even when the car is stationary. But the design language of C-XF is about more than just performance and power – it also succeeds in blending many of Jaguar’s unique heritage styling cues with bold, contemporary features, signalling how Jaguars will evolve as new generations of sports saloons go into production.

“Throughout its history Jaguar has created some of the most striking, modern and beautiful sports saloons imaginable and our objective with C-XF was to recognise those principle design disciplines,” explains Ian Callum. “The values that I see in Jaguar aesthetics include purity, dynamism, latent power, balance and modernity.”

Those Jaguar values are instantly recognisable in earlier iconic models. Founder Sir William Lyons demanded the same aesthetic correctness and every one of his legendary designs proved his skill in creating some of the most beautiful cars of all time.

The C-XF’s design team took inspiration from some of Lyons’ greatest cars, including the 1950 Mark VII and 1959 Mark 2 saloons. Their beautiful flowing lines were influenced by some of the great sporting Jaguars of the era including the XK120 and both display that extraordinary feeling of latent power that so signifies a Jaguar.

Ensuring that C-XF, while still a saloon, possessed the sporting profile expected of every Jaguar required maximum design efficiency – the whole exterior ‘skin’ had to be as tight as possible to the body architecture. This focussed the Jaguar design team on creating a car that Ian Callum describes as “the absolute definition of athleticism”, a performance-oriented sports saloon that is still inherently practical and capable of carrying four people in total comfort.

C-XF has a taut beauty, but it is also a car that will challenge people’s preconceptions about Jaguar; it has an edginess that exudes a sense of underlying menace.

“Jaguars should be perceived as cool cars,” says Ian Callum, “and cool cars attract interesting, edgy people. The next generations of Jaguars will do just that.”