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Actor extraodinaire, Academy Award nominee and convicted felon, Robert Downey Jr., takes his first stroll down superhero alley in the portrayal of main character, Tony Stark, in the Marvel Studios film production “Iron Man”. As an technically-adept billionaire, Tony Stark, has developed himself a high-tech armor suit which gives him superpowers. With product placement the name of the game for big attraction movies with cutting edge special effects, Audi gets top billing with the Audi R8 as well as the Audi S5 which is driven by leading lady, Gwyneth Paltrow. “Iron Man” opens in theaters around the world in early May 2008.

Press Release

“Iron Man” relies on the Audi R8

• New superhero: Robert Downey Jr. is Iron Man

• Technically adept and smart – Tony Stark is unique

• Safely on the go in the R8, even without his high-tech suit

Robert Downey Jr. is Tony Stark – the main character in the film version of “Iron Man” from Paramount Pictures and Marvel Studios. His superpowers are the result of the highly versatile and indestructible high-tech armor that he developed himself. When he is without his suit, the technically-adept billionaire relies on the Audi R8. “The R8 is the perfect car for Tony Stark,” Iron Man director Jon Favreau said. “It’s a technological masterpiece. Plus it’s fast, safe, and sure to be noticed.” The leading lady, Oscar winner Gwyneth Paltrow (Virginia “Pepper” Potts), drives an Audi S5 in the film.

Tony Stark is smart, successful and uncompromising. He’s got ideas – and the courage and skill to make them reality. And naturally he puts his extraordinary capabilities to work for the good of mankind – in the form of Iron Man, his superhero alter ego. No other comic book hero has such extensive knowledge of technology or of the opportunities offered by innovation and cutting-edge ideas. The movie opens in theaters around the world in early May 2008.

The film also stars Oscar nominees Terrence Howard and Jeff Bridges. “Iron Man“ is directed by Jon Favreau from a screenplay by Mark Fergus, Hawk Ostby, Art Marcum and Matt Holloway. The film is produced by Avi Arad and Kevin Feige. Executive producers are Louis D’Esposito, Peter Billingsley, Jon Favreau, Stan Lee and David Maisel.