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Humbleness defenestrated

Toyota claims to be humble, always picking away at the details believing that all the small changes will eventually improve matters in the long run. A strategy which has worked well for Toyota who have overtaken the Big Three in the USA this year in production numbers.

But humbleness has been defenestrated by Jim Aust, Toyota Motor Sales’ vice president of motorsports who has said that Toyota will win the NASCAR Sprint Cup in 2008. A bald statement for a manufacturer who was just a rookie in the 2007 season.

But the statement is not entirely ungrounded, Toyota has picked away at the details and says they have improved their Camry immensely. First off, Toyota will have a guaranteed five cars in the starting line-up in the first five races, amongst which the Joe Gibbs Racing team (with Tony Stewart, Denny Hamlin and Kyle Busch) and J.J. Yeley. The engine has been tried and tested during 2007 and Aust thinks it will perform consistently and competitively throughout the season to come.

Only time will tell, but we can be guaranteed that Chevrolet, Dodge and Ford will not let Toyota take the title without a fight.

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