Auto Channel

Eagerly anticipated and making its official global debut at the British Motorshow in London on July 22nd, the first all-new car from Lotus since the iconic Elise in 1995, will enter the sportscar market as the only mid-engined 2+2 in production.

Design

Designed in-house by Lotus Design, Head of Design, Russell Carr, explains “Project Eagle’s dynamically sculptured form and dramatic proportions communicate visual drama, speed and agility even when the car is standing still. Sportscars are primarily an emotional rather than a rational purchase and so the design must seduce with its beauty and distinctive character. However, the modern customer also demands that the product offers real-world usability as well as exotic imagery. Therefore every element of the car’s exterior and interior has been carefully designed to create a product that offers comfort and convenience as well as traditional performance car attributes.”
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