Aston Martin has confirmed the first public display of the complete One-77 concept  

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Aston Martin has confirmed the first pubic display of the complete One-77 concept will be held at the world renowned Concorso d’Eleganza event in the grounds of the Grand Hotel Villa d’Este on the shores of Lake Como, Italy on 24-26 April 2009. The One-77 is Aston Martin’s definitive sports car, one that epitomises everything Aston Martin from technology, hand-craftsmanship of the hand rolled aluminium panels to the attention to detail. A culmination of all the marque’s know-how, the One-77 delivers effortless beauty guaranteed to stir the senses with performance potential eclipsing any previous Aston Martin

Everything will be showcased; from the actual 7.3-litre V12 engine to the interior design with its handmade parts and what Aston calls "exotic materials". The company says it's their "money-no-object commitment to quality" that will make the One-77 stand out from the crowd.

Aston Martin Chief Executive, Dr Ulrich Bez said: “The One-77 demonstrates the unique capabilities of our company – it encompasses engineering excellence with a great passion from our engineers, designers and technical partners.

Aston Martin is placing a lot of emphasis on how amazing this car will be, on how it will shift the boundaries between art and automotive design. It is really the culmination of AM's technological know-how, its craftsmanship and performance prowess.

”This is a major step in One-77’s engineering programme, showing the first complete car, and will demonstrate new benchmarks in many different fields of automotive design.

“The craftsmanship and design that has gone into the creation of the Aston Martin One-77 lifts automotive engineering into the realm of art. With its finely sculpted forms and sleek lines, it is an expression of unparalleled beauty that embodies everything Aston Martin stands for.”


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