New York Auto Show: Honda Element Concept Transforms SUV into Dog-friendly Hauler  

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New dog-friendly transportation concepts designed for the Honda Element add canine-specific enhancements to one of the most dog-friendly vehicles available, American Honda Motor Co., Inc., announced today at the New York International Auto Show.

Developed specifically for the Element, the Dog Friendly™ components demonstrate the potential for a dedicated pet restraint system designed to meet the needs of dog owners. A finalized version of the Dog Friendly Element is scheduled to debut this fall. Major components will likely include:

* a cushioned pet bed in the cargo area with an elevated platform;
* second row and cargo area pet restraint systems;
* an extendable cargo area load-in ramp;
* a 12V DC rear ventilation fan;
* second-row seat covers with a dog pattern design (matches the bed fabric);
* all-season rubber floor mats with a toy bone pattern;
* a spill-resistant water bowl; and
* Dog Friendly exterior emblems.

“In an interesting turn of events, cars are now chasing dogs,” said John Mendel, executive vice president of American Honda. “Factory integration of a cushioned pet bed, restraint systems and other components are intended to transform the Element into the ultimate dog car.”
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