Auto Channel

Irvine, Calif. (November 3, 2009) – In the age of ultimate personalization, Meguiar's®, the leader in surface care technology, announced today the introduction of Wraptivo™, a line of designer car wraps allowing consumers to create a one-off temporary skin that transforms the outer shell of their vehicles.

Wraptivo allows consumers to modify their cars in an interchangeable and fun way, without the commitment and cost of full body paint. Dull vehicles are transformed into bold personalized creations with Wraptivo's safe, thin adhesive-backed film in as little as 4-8 hours. A limitless palette of customization opportunities, including personal photos, licensed logos and patterns, exist through a state-of-the-art Customizer accessible online, For the first time, Wraptivo will provide the US automotive consumer with the ability to choose textured finishes, such as chrome, carbon and matte.


Wraptivo's Customizer provides individuals with the ability to have absolute creative control to configure and modify the outside shell of their car, ultimately producing a four-wheeled work of art from the privacy of their very own computer.

Meguiar's will preview this bold new technology during the 2009 Specialty Equipment Market Association (SEMA) Show by showcasing a Scion xB and a 2009 Mustang wrapped in different-themed Wraptivo skins each day. At the Wraptivo booth (24643), the company will also have an online customizer that will allow attendees to design, produce and share their own Wraptivo designer car wraps with friends.

Meguiar's Wraptivo is not for consumers who believe a vehicle is simply a mode of transportation, but rather for those who view their car as an extension of individual style. This product gives fans of racing, fashion, sports or pop culture a platform to showcase and show off their interests and personalities on any and all parts of their ride. "From the mild to the wild, anything is possible with Wraptivo," said automotive stylist and Wraptivo spokesperson, RJ de Vera.

De Vera adds, "Our goal at SEMA is to give our audience a sneak peek into something progressive, fresh, and exciting in the automotive world. Consumers now have the ultimate tool to let their minds create limitless customization. Who needs anything typical or run-of-the-mill when you can let your imagination run wild on your hood, truck or roof? With Wraptivo, you can be as understated or loud as you wish, separating yourself from your neighbors and everyone else at a red light."

Meguiar's will also hold a contest for the most creative wrap designed in the Wraptivo booth through its state-of-the-art Customizer during the SEMA Show. Two free wraps will be awarded; one for the most creative 2009 Mustang wrap design and the second for the most creative 2009 Scion xB wrap design. The online customizers will be showcased in the Wraptivo booth, #24643, at the Las Vegas Convention Center this November 3-6. Wraptivo customization will soon be available to car enthusiasts with a passion for personalization at www.Wraptivo.com.
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