Istituto Europeo di Design of Turin, IED, in collaboration with Tesla, will premiere the Tesla IED EYE concept at this year's Geneva Motor Show. The full scale Tesla IED EYE concept aims to be a 2 + 2 everyday sports car and a status-symbol. The target customer of the Tesla IED EYE concept is a young, cosmopolitan individual that wants a car with an accessible price tag.
The Italian-based European Design Institute (IED) is to be credited with most of the work put into this Concept Eye, with some consulting and a badge supplied by Tesla.
The Eye was designed by a group of students to be an every-day electric vehicle and will be attending the 2010 Geneva Auto Show as a full-scale model. It measures 4.3 meter in length, 1.8 meters in height and 1.4 meters in width.
The IED stand in Geneva will host a concept called Pygmy, based on the Fiat Panda 4×4 and inspired by the agreement between the Italians and the Chrysler Group, and also a sports prototype named Libido, which executes in a futuristic way the excellence and sportsmanship values of Aston Martin.