The special-edition DS3 was created for a retrospective event honoring the fashion label and its departed founder, and was used to shuttle celebrities and VIPs around Paris.
Similar to the standard model of the DS, this special edition Citroen hatchback comes with a new red exterior color that’s combined with the black roof with that unmistakable Yves Saint Laurent logo.
The DS3 is a special vehicle for Citroen, as it marks the introduction of the DS range to the market. The new line-up will be formed by luxury incarnations of some of the carmaker’s existing models. The DS3, based on the C3, has already been launched and it will be followed by the DS4 and DS5.
CITROËN DS3 DRESSED IN YVES SAINT LAURENT
An essential fashion accessory, the Citroën DS3 slipped into its finest outfit to welcome guests to the opening of the Yves Saint Laurent retrospective.
By linking the first model in the DS line to the designer who revolutionised the way women dress, Citroën is reasserting its Créative Technologie universe. A high-fashion version of the DS3, decked out in the colours of the Yves Saint Laurent retrospective, transported fashion and film stars to the show at the Petit Palais in Paris on Wednesday 10 March.
Organised by the Pierre Bergé-Yves Saint Laurent Foundation, the exhibition includes more than 300 pieces. Presented in their historical and cultural context, they create a panoramic vision of the illustrious fashion designer's body of work, from his Dior debut in 1958 to retirement in 2002. The public also gets its first look at the entire series of legendary photographs of Yves Saint Laurent taken by Jean-Loup Sieff in 1971.
The Citroën DS3, a sensual and muscular compact hatch, is thus taking its first steps in the fashion world, blending its unique atmosphere of luxury and distinction with the elegance and anti-conformist aesthetic of Yves Saint Laurent.