The next stage of Kia's transformation from design also-ran to serious contender will kick off at the New York Auto Show in few weeks. After launching the Forte sedan and Koup, the new Sorento and, most recently, the Sportage, Kia's new design language is being applied to the Optima. The all-new 2011 Kia Optima is longer, wider and lower than the car it replaces although we don't know by how much. While it's not as aggressive as the sketches released a few weeks ago, this Optima is certainly a huge step forward.
- Kia will formally unveil its new 2011 Optima at the 2010 New York Auto Show.
- Only two photos of the future Optima have been released.
- Pricing has not yet been announced, but is likely to be similar to the outgoing Optima.
The base 2010 Kia Optima LX starts at $18,690, including a $695 destination charge.
Next generation Kia Optima to showcase confident new design direction
World premiere to be held at 2010 New York Motor Show
(SEOUL) March 14, 2010 – The next generation Kia Optima (currently, also known as 'Magentis' in some markets) is set to make its world premiere next month at the 2010 New York International Auto Show.
"The next generation Optima possesses the power to surprise," says Peter Schreyer, Kia's Chief Design Officer. "It's a car that people will simply not expect from Kia – and that's exactly what we set out to achieve."
The Optima exudes an athletic confidence from every angle and shutline – its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase are complemented by boldly flared wheelarches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.
The striking visage of the Optima features a new interpretation of Kia's bold 'tiger' family face that's edged by piercing projector headlamps.
Longer, wider and lower than before, the Kia's coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.
Spacious, and with class-leading levels of safety and luxury equipment, the Optima's intelligently configured and driver-oriented cabin underlines this newfound poise and presence.
"The Optima embodies Kia's confident new design direction," says Schreyer. "It's a global car with individual appeal."
The Kia Motors press conference for the New York International Auto Show will take place on April 1, 2010 from 10:10-10:35 a.m. at the Kia Stand on Level 1 of the 'Jacob Javits Center' located between 34-39 Streets on 11th Avenue in New York City.