GM is about to try something new: making Chevrolet's Corvette appeal to international markets. The General is soliciting designs from all ten of its styling studios, meaning that more than just American-market brains are weighing in.
Ed Welburn, GM Vice President of Global Design, said that Chevrolet will draw from the General's global talent pool in designing the new Corvette.
Welburn said that the global approach to the new Corvette - a Chevrolet icon traditionally designed entirely in the US - will give the sports car an international flavour and a stronger appeal for younger buyers both at home and in the European market.
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