The new small car has a typical Mitsubishi design language except for the fighter jet grille. Guess, Mitsubishi might have skipped this fascia design owing to the car’s small size. Mitsubishi will launch the ‘close to production’ car at the upcoming Geneva Motor Show during March 3 – 13, 2011.
The car will be produced by Mitsubishi Motors Thailand (MMTh) at the site where the new factory is to be built in at the Laem Chabang Industrial Estate in Chonburi province. Initially, the production capacity of this new factory will be around the 150,000-unit per year level, and in the future it can be boosted to the 200,000-unit per year level. The new factory is planned to hire around 3,000 new staffs.
Several pattern sketches give the strong denote of a direction Mitsubishi will take with the automobile, as well as Mitsubishi has pronounced the automobile will get an engine in between 1.0-liters as well as 1.2-liters. Production of the automobile is set to start next year at the brand new bureau in Thailand, that will trade cars to rising markets.
The sale price will be 400,000 baht in Thailand, Masuko said, adding that cars from the new plant would be sold in Japan.
Mitsubishi Motors Corporation Conducts Foundation Stone Laying Ceremony for New Factory at Mitsubishi Motors Thailand
Bangkok, December 9, 2010-Mitsubishi Motors Corporation (MMC) today conducted a Foundation Stone Laying Ceremony for a new third factory of its Thailand producer and distributor, Mitsubishi Motors Thailand (MMTh) at the site where the new factory is to be built in at the Laem Chabang Industrial Estate in Chonburi province. The ceremony was attended by dignitaries including Thailand's Minister of Industry Chaiwut Bannawat and MMC President Osamu Masuko.
The third factory will be built adjacent to the first and second factories, and is planned to start mass production in March 2012. It will produce the "global small" 1.0-1.2L class compact vehicle that MMC plans to launch in fiscal year 2011. Initially, the production capacity of this new factory will be around the 150,000-unit per year level, and in the future it can be boosted to the 200,000-unit per year level. The new factory is planned to hire around 3,000 new staffs.
The "global small" to be produced at the new factory will be a new vehicle based on a completely new platform currently being developed by MMC with "compact," "affordability," and "fuel efficiency" as the basic concepts for the vehicle. The "global small" will conform to Thailand's Eco-car Project, implemented by the Thai government with the objective of promoting investment in Thailand's automobile industry and reduction of dependence on fossil fuels and greenhouse gas emissions. The "global small" will be positioned as an entry model in MMC's model lineup, and plans are to export the vehicle from Thailand to markets worldwide as a global strategic vehicle that corresponds to both market needs of emerging countries, for which demand for automobiles is expected to increase, and advanced nations, where vehicle downsizing is increasing in order to correspond to energy issues in addition to environmental awareness.
Minister Chaiwut Bannawat expressed his pleasure at the ceremony: "It's my great pleasure that Mitsubishi Motors Thailand's factory becomes a part of our Eco car Project. This Mitsubishi factory will bring to Thailand many technologies for automobile production and lead to improve labor skills for auto industry as well as related industries."
In addition, MMC President Masuko added "It's a great honor to have this memorable day for the construction of the third factory. From the beginning, Mitsubishi Motors Corporation has strongly believed in Thailand's potential as the production hub for global markets; now Mitsubishi Motors Thailand became the production base of our 1- ton pickup. We share the Thai government's environmental concerns and we have made Thailand the global production hub for the "global small."
New (third) Factory Outline
Location Laem Chabang Industrial Estate, Chonburi, Thailand
Position About 100km southeast of Bangkok
Factory Summary Built-up vehicle factory (pressing, welding, painting, assembly)
Initial Producton Capacity Around 150,000 units/year
Vehicle Produced “Global small”
Start of Mass Production March 2012
Employees Approximately 3,000