Honda Brio launches in Thailand  

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The Honda Brio will be launched in Bangkok. The latest innovation from Honda is expected to raise the bar and set a new standard for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency in Thailand. The starting price will be 399,900 baht, with an annual sales plan of 40,000 units. (1 baht = approximately 2.7 yen)

The 1.2 liter motor develops 90 Bhp of peak power at 6000 rpm whereas the peak torque of 11.21 kgm is generated at 4800 rpm. It is very likely that for India, this figures may come down and the Brio would develop close to 10 Bhp less.

It was revealed then that the A-segment Brio is 3,610 mm long, 1,680 mm wide and 1,475 mm tall. That’s 45 mm longer, 85 mm wider, but 65 mm lower than a Hyundai i10. These profile side-by-side pics show no difference between the concept and the white mule (except for body coloured B pillars), which pics appeared on a Thai website.

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Press Release

The new small car in Thailand BRIO was released

Honda's Thai subsidiary, Honda Automotive (Thailand) Co., Ltd. (Headquarters: Bangkok, President: Atsushi Fujimoto), so announced the following day, March 17, 2011, will guide the content.

Honda has developed a new compact car for the Asian market "BRIO (Brio)," announced today, the government's eco-car certification model 1 ? on sale in late May as Thailand.

"Brio" is a newly developed small car market for Entorika expanding in Asia, Thailand and India. Honda's M · M (Man Maximum / Minimum Mechanical) Thought 2 ? evolved, compact body size of any city easy 3 ? , the realized design and spacious interior presence to assert.

Thailand specification car, 1.2L i-VTEC engine that is the government's eco-car certification standards 5L/100Km ? four or more fuel efficiency, Euro4 Emissions 5 ? corresponding environmental performance. In addition, while standard equipment on all grades airbags passenger and driver seat, 390,000 price 9,900 baht (1.07 million to about 9,730 yen 6 ? ) and setting from the affordable prices and performance required in the Thai market This model has both.

Honda Automobile Production (Thailand) Company Limited has made, has sold 40,000 units a year from release. Also, in the future also plans to export to neighboring countries.
"Brio" is followed by production and sales in Thailand are also plans to export to neighboring countries from the production and sale in India later this year.

1 ? Engine emissions, fuel consumption, and vehicle requirements such as clearing the emissions regulations and standards, the 17% reduction in excise duty
2 ? M · M and Honda's philosophy is "to maximize space for people, minimum space for mechanisms" that "people centered" concept of working in Honda's car manufacturing is the basic idea
3 ? Takeshi Tamotsu width 3,610 mm × 1,680 mm × 1,485 mm Tamotsu Takashi
4 ? ECE R101-mode measurement
5 ? Emissions regulations are enforced in Europe
6 ? Rate of about 1 baht = 2.7 yen

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