Auto Channel

Ford UK have revealed a Limited Edition Fiesta – the Ford Fiesta Centura – to mark Ford’s centenary in the UK. 1,000 Centuras to be built.

Based on the Ford Fiesta Zetec, the Centura features extras totalling £600 including Metallic Panther Black paint, chrome mirrors and door caps, 16-inch seven spoke alloys and LED day running lights up front. There's also rear parking sensors and a parking camera mounted in the rear view mirror.

The car is powered by the 1.25-litre 82PS petrol engine, which is exempt from vehicle excise duty in the first year.

Only 1.000 units of the Fiesta Centura special editions will be available, in two versions, three-door for 13.395 pounds and five-door for 13.995 pounds. Wanting to resemble with the Ford Model T, the manufacturer is offering the special edition of the Fiesta only in black.




Press Release


NEW FORD FIESTA "CENTURA" CELEBRATES 100 YEARS OF SUCCESS IN BRITAIN

• New special edition Ford Fiesta "Centura" marks 100 years of Ford in Britain
• Adds £600 of extras including LED daytime running lights
• 1,000 to go on sale at the end of August, priced from £13,395
• 1.25-litre 82PS petrol engine
• Available exclusively in Panther Black metallic

BRENTWOOD, Essex, 8 August, 2011 – Britain's best-selling small car, the Ford Fiesta, continues to expand its appeal with the launch of an exciting new special edition, the "Centura", which builds on the most popular model and engine choice in the UK.

The Centura celebrates the 100th anniversary of Ford in Britain, and, available exclusively in black, it pays tribute to the first Ford vehicles to be manufactured in the UK, the Model T in 1911.

Based on the Ford Fiesta Zetec, the Centura boasts a comprehensive list of additional standard equipment valued at £600, including metallic Panther Black paint, chrome mirror and door caps, LED daylight running lights, 16-inch seven-spoke alloy wheels, automatic headlamps and windscreen wipers, reverse parking sensors and a parking camera mounted in the rear view mirror.

Just 1,000 Ford Fiesta Centura special editions will be available, priced at £13,395 for the three-door version and £13,995 for the five-door. The Ford Fiesta remains the UK's best-selling car with 52,327 sold in the first half of this year.

Anthony Ireson, marketing director, Ford of Britain, said: "Fiesta has been a UK favourite its entire lifetime and it was a natural choice to use this great icon to help mark our centenary. With a unique specification and affordable price, the Centura will appeal to thousands of customers, and we anticipate strong demand – who knows it might even become a collector's car one day!"

The Ford Fiesta Centura 1.25-litre 82PS petrol engine is exempt from vehicle excise duty in the first year.