The concept will introduce a unique new genre to the automotive world and is made with the cooperation of Brazilian designers and built in the country.
The new concept looks to be a two-door sports compact - possibly a roadster - inspired by the likes of the Juke crossover and the hero GT-R coupe.
The Sao Paulo Motor Show opens on October 24th,
NISSAN SHOWCAR PROMISES YOUR ADMIRATION FOR DESIGN AT SAO PAULO MOTOR SHOW
SAO PAULO, Brazil (15 October, 2012) - Bold, vibrant, passionate... and that's just the color!
Be prepared for some real drama from Nissan when Shiro Nakamura, Senior Vice President and Chief Creative Officer of Nissan Motor Co., Ltd reveals a new concept car at the 27th Sao Paulo International Motor Show (24 October - 4 November).
The high-character concept, which will introduce a unique new genre to the automotive world, has not only been created specifically for the Sao Paulo show, it has also been created by the cooperation with Brazilian designers, built in the country and underlines the strategic importance of Brazil for Nissan's growth plans.
Nissan doubled its sales to claim almost two per cent of the Brazilian market in 2011 and aims to account for more than five per cent of new car sales in the country by 2016. This is backed by a new manufacturing facility, currently under construction, in Resende which will produce up to 200,000 units when operations start in 2014.
"The showcar will dazzle on two counts," said Shiro Nakamura. "It is a genuinely new and exciting concept, and it will explode with energetic design and impressive color that fully express our impression toward the country."
"When our designers arrived in Brazil to start work on the project, they loved the vibrancy and passion of the country but were a little surprised in the rather conservative colors of the cars on the streets... they all seemed to be monochrome - silver or black."
"Finally, they've made sure our showcar might have a color as lively as the country."