Audi is Western Europe’s Top Premium Brand
标签： Audi, Corporate/Financial, European, German 0 评论
The Audi surpassed its premium competitors with regard to new-vehicle registrations in Western Europe. The Ingolstadt-based automotive manufacturer sold 45,124 new vehicles in this region in January – far more than either of its key competitors.
While the overall market has come under pressure, Audi managed to considerably increase its market shares. The brand with the four rings accounted for 5.1 percent of new Western European vehicle registrations in January 2009. Audi’s market share for the same month last year was 3.9 percent.
These figures demonstrate that AUDI AG has perpetuated the upward trend of recent months. Throughout the last quarter of 2008, the brand with the four rings was consistently at the top of its class with market shares above five percent.
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